Email Marketing Specialist

Introduction

Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company?

At Poppulo, were working on whats next in communications and workplace technology. As a pioneer in this industry, we understand that meaningfully reaching every employee is hard. And so is managing office space in a hybrid world. And so is improving the customer and guest experience. We exist to make each of these things easier. We exist to bring harmony to our customers.

And we do that at enterprise scale. Our omnichannel employee communications, customer communications, and workplace experience platform is trusted by over 6,000 organizations today, reaching more than 35M employees and delivering content to 500,000+ digital signs.

We know theres no such thing as a "perfect" candidate - were all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with Poppulo even if you dont meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive.

Job Summary

As an Email Marketing Specialist, you will be responsible for developing and executing email marketing strategies to drive engagement, retention, and revenue growth. You will leverage your expertise in email marketing to build, send, and measure email campaigns, including nurture flows, campaign-related emails, event invites, newsletters, and more. You will work closely with cross-functional teams to deliver personalized and impactful email experiences to our audience.

Key Responsibilities

• Develop, implement, and measure email marketing strategies to drive pipeline and meet company targets.

• Create, manage, and optimize email campaigns, including newsletters and promotional

• Build, maintain, and optimize multiple automated email nurture flows

• Segment email lists based on user behavior, preferences, and demographics to deliver targeted content.

• Create an A/B testing framework to optimize email performance and improve key metrics such as open rates, click-through rates, and conversion rates.

• Collaborate with content, design, and Line-of-Business teams to ensure messaging alignment and branding across all email communications.

• Monitor and analyze email campaign performance using analytics tools, providing insights and recommendations for improvement.

• Ensure compliance with email marketing best practices and regulations, including CAN-SPAM and GDPR.

• Stay up-to-date with industry trends and emerging technologies to continuously enhance email marketing efforts.

Technical Skills / Competencies

• Technical expertise in Hubspot, Salesforce, Marketo, or other email platform

• Strong understanding of email marketing metrics and Google Analytics.

• Experience with HTML/CSS for email design and troubleshooting is a plus.

• Excellent editing skills with a keen eye for detail.

• Ability to work with data to segment audiences and personalize email content.

• Strong project management skills with the ability to handle multiple campaigns simultaneously.

• Proficiency in design tools (Figma, Adobe Creative Suite, etc)

Education & Experience

• Bachelors degree in Marketing, Communications, or a related field.

• 3+ years of experience in email marketing or a related role.

• Proven track record of successful email marketing campaigns and strategies.

• Strong analytical skills and experience with email marketing analytics tools.

• Excellent communication and collaboration skills.

Why Us?

• An excellent workplace culture
• Competitive salary
• Company performance-related bonus
• Medical insurance
• Flexible working hours
• Educational assistance
• In-house soft skills training

Compensation

Actual salaries will vary and will be based on various factors, such as the candidates qualifications, skills, competencies, and geographic location. The salary is one component of Companys total compensation package for employees. Other rewards and benefits include variable compensation, short-term incentives, health insurance (several options to choose from), accident and life insurance, access to the best in class learning and development platforms, flexible work arrangement, to name just a few!

Who We Are

We are a values-driven organization that encourages our employees to bring their authentic selves to work every day and empowers everyone to make a tangible impact on our products, clients, and culture. We offer a dynamic environment with driven, fun, and flexible individuals who thrive on challenge and responsibility. This is an opportunity to contribute to our culture and join a company thats on the move.

We live the Poppulo values each day, as they are key to everything we do.

• Bring Your Best Self We show up authentically, are self-aware and always strive to be better.
• See it. Own it. Solve it. We proactively innovate and solve for our customers and each other. We set an example with high standards for our work. We foster a culture of learning, acknowledging our successes and our failures.
• Together Were Better We value and celebrate our diversity. We learn from others, respecting their expertise, and focus on building trust. Thats what makes us a team.

Named a Great Place to Work in 2015, 2016, 2017, 2018, 2019, 2020, and 2021, we are a fast-growing global technology company, with offices in Ireland, the US, and the UK.

Poppulo is an equal opportunity employer.

We are committed to protecting your privacy. For details on how we collect, use, and protect your personal information, please refer to our Job Applicant Privacy Policy.